Design with a purpose.

By Triz Studio is a design studio based in Columbus, Georgia, creating thoughtful websites, digital experiences, and brand identities for businesses and brands ready to communicate with more clarity and intention.

A few things I've made.

A mix of brand identities, digital experiences, creative direction, and experiments—each built around a different problem, idea, or opportunity.

Web Design · Digital Experiences · Brand Identity

UX/UI · Accessibility · Creative Design

Strategy · Content · Digital Marketing

Pretty isn't enough.

Good design should do more than fill a space. It should make something clearer, easier to use, easier to remember, or harder to ignore.

That's why I look beyond the surface—bringing strategy, empathy, and creativity together to create work with a reason behind it.

From first idea to final experience.

Color Swatch Cards with Pantone Color Codes and Names on a white surface.

A few things I'm proud of.

🌐︎

7+ years

Digital experience, marketing & design


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Springfolio Winner

Reddit redesign challenge

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23K+ uses

Canva templates used by the community

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300+ websites

Digital content & experience management


Designed for brands ready to be more intentional.

I work with business owners, growing brands, and small teams who care about how their business looks, feels, and works; not just how it appears on the surface.

Whether you're building something new, growing into your next chapter, or ready to improve an experience that isn't working as well as it should, I bring strategy, empathy, and creative thinking to the process.

My experience spans hospitality, tourism, beauty, consumer brands, creative businesses, and other businesses looking for thoughtful digital and visual design.

Have a Bold Idea?

Tell me what you're working on, what's not working, or what's next. Let's create something with a purpose behind it.

Beatriz Moreno del Castillo, founder and designer of By Triz Studio

Based in Columbus, Georgia. Working with clients locally and remotely across the United States and worldwide.

Hi, I'm Beatriz!

With 7+ years across digital experiences, marketing, hospitality, branding, and design, I bring together strategy and creativity to create work that looks good because it works well—not just because it looks good.

Designer, strategist, and creative problem-solver with a soft spot for turning complicated things into experiences that feel simple.

the social club

Sneak peeks, daily updates, and behind-the-scenes moments.